About this movie
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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Dieux du Stade - Making of Calendar 2001
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Quick facts
Year
2004
Runtime
1h 33m
Genre
Documentary
Language
EN
Cast
rugby
calendar
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Questions about Dieux du Stade - Making of Calendar 2001
How long is Dieux du Stade - Making of Calendar 2001?
Dieux du Stade - Making of Calendar 2001 has a runtime of 1h 33m (1 hour and 33 minutes).
What genre is Dieux du Stade - Making of Calendar 2001?
Dieux du Stade - Making of Calendar 2001 is a Documentary film (2004).
Who stars in Dieux du Stade - Making of Calendar 2001?
The cast of Dieux du Stade - Making of Calendar 2001 includes Frédéric Michalak, Clément Poitrenaud, Vincent Clerc.
