About this movie
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
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The Secret of Selling the Negro
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Quick facts
Year
1954
Runtime
21m
TMDB Rating
⭐ 6.0/10
Votes
1
Genre
Documentary
Director
Language
EN
Cast
corporate
advertising
african american
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Questions about The Secret of Selling the Negro
How long is The Secret of Selling the Negro?
The Secret of Selling the Negro has a runtime of 21m ( and 21 minutes).
Who directed The Secret of Selling the Negro?
The Secret of Selling the Negro was directed by Wayne A Langston and released in 1954.
What genre is The Secret of Selling the Negro?
The Secret of Selling the Negro is a Documentary film (1954).
Who stars in The Secret of Selling the Negro?
The cast of The Secret of Selling the Negro includes Robert Trout.
What is the TMDB rating for The Secret of Selling the Negro?
The Secret of Selling the Negro has a TMDB rating of 6.0/10 based on 1 votes.
